The four essentials to scalability and winning the race…
The days of having a week to adapt to only 4 printed media sizes and an outdoor board have gone. Today, each show or movie on your list may have to be converted anywhere from about 12 assets for an app (if recycled across devices) or 88 on a super creative interface design with programmed color and character overlays! Sometimes you only need 26 assets for either Netflix and non-Netflix services, but if you go global then that number could multiply very quickly by 30 different languages. Are you prepared to be able to deliver more than 700 assets in a day for merely 1 show or movie including title re-creation in 30 languages? Since digital seems to be so much more demanding, there is no reason to work like we did for print. The sheer repetition of pixels, dimensions and naming conventions practically begs for teachable machine assistance. Through a more advanced way of working, here are four key things I can change to make your work life easier…
01. TIME
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Based on variables dictated by your deliverables, I can apply one of many machine accelerated workflows in order to reduce your average turnaround time in half.
02. BUDGET
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With both time and efficiency maximized,
work that required small teams or many hours is simplified to 1 designer and 1 computer reducing your costs by half.
03. QUALITY
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With numerous time consuming tasks taught to the machine, the designer can focus on delivering impeccable art while the computer consistently delivers accurate details.
04. HARMONY
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Wether you are working from a backlog of content or just beaming a selection onto several streaming services, your deliverables are one gorgeous puzzle that executes seamlessly when solved.
1 designer and 1 computer created over 700 assets in a day.
How it works
Every network or studio has a different number of assets required per show or movie each with a unique set of variables or destinations. Some art derives from a backlog pulled off DVD case art before we knew digital was coming, while some art is more current with layered files. Whatever the case, each set of deliverables contain repetitive information and tasks regardless of the show or movie. By teaching the machine to execute obviously repetitive tasks as well as the newly developed ones not traditionally believed assignable, 75% of the work completes in minutes. Time is now increased and focused on the actual overview and art as well as any necessary retouching or improvements.
*All visuals on this page contain actual device screenshots of show assets on the live service created faster with teachable machine acceleration. More recent work using the most recent developments cannot be displayed until it airs on the live service and is available to the public.
Disruptive innovation
cuts turnaround time
and budget in half.
